Hilton to quadruple presence in Saudi...

Hotel group will open more than 60 new hotels in the country

Hilton has underlined its growth strategy in Saudi Arabia during a visit led by the global hospitality company's president and CEO Chris Nassetta.

Nassetta said the company plans to quadruple its presence and open more than 60 new hotels across the kingdom in the coming years.

In 2022, Hilton signed a Memorandum of Understanding with the Tourism Development Fund to lend its knowledge and expertise towards the creation of family-friendly leisure destinations across several Saudi locations. These destinations will feature brands including Hilton Hotels & Resorts, Canopy by Hilton, and Motto by Hilton.

Additionally, Hilton signed Waldorf Astoria Diriyah Gate, which joins Wadi Hanifah, LXR Hotels & Resorts, also under development at the giga-project. Other hotels under development in Saudi Arabia include Conrad Riyadh Laysen Valley, Canopy by Hilton Porta Jeddah, and Hilton The Point Residences and Canopy by Hilton The Point in Abha.

Saudi's Minister of Tourism HE Al Khateeb said: “This significant expansion underscores our dedication to enhancing Saudi Arabia's tourism infrastructure, positioning the kingdom as a prime opportunity for global investors.

"In line with our Vision 2030 objectives, we're aiming to increase hotel rooms to 550,000 by 2030, showcasing the vast opportunities for private sector investment in our tourism recovery efforts. Our goal is to welcome 150 million tourists by 2030 and increase tourism's contribution to our GDP by 10%."

Nassetta added: “It’s great to be back in Saudi Arabia and experience the incredible progress made in developing the country’s tourism infrastructure. Hilton has operated in the kingdom for almost 30 years and forged strong relationships that allow us to continue driving our expansion plans into even more destinations.

“We now have two-thirds of our pipeline under construction and we are working to quadruple our portfolio across the kingdom, which is a true testament to the remarkable development vision led by the kingdom’s leaders and our valued owner partners. I'm thrilled that Hilton is playing a role in contributing to this inspiring future.”

With an investment of more than US$800 billion to transform the tourism landscape, the kingdom is launching programmes to attract foreign investment, enhancing industry standards and increasing job opportunities. These efforts make Saudi Arabia an attractive destination for international tourists and provide a lucrative opportunity for investors and partners, like Hilton, to benefit from the kingdom's burgeoning tourism sector.

Hilton currently operates 18 hotels in Saudi Arabia, including Waldorf Astoria Jeddah – Qasr Al Sharq, Conrad Makkah, and Hilton Riyadh Hotel & Residences. Its development pipeline of more than 60 properties includes the introduction of additional new brands like LXR Hotels & Resorts, Canopy by Hilton, and Embassy Suites by Hilton in the coming years.

For more information, visit www.hilton.com

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