Saudi Tourism Authority (STA) has been named the official partner country of the 2021 ITB India event.
The inaugural show, runs online from 7 and 9 April, and is specifically aimed at connecting the Indian and south Asian travel market.
STA focuses on raising awareness of Saudi Arabia as a destination. The country opened its borders to international tourism in September 2019. The authority will showcase an array of current tourism offerings and destination highlights during ITB India.
Fahd Hamidaddin, chief executive of STA, said: “The Saudi Tourism Authority is building a global community dedicated to driving awareness of Saudi as a unique tourism destination offering authentic Arabian experiences to cultural explorers from around the world.
“The destination’s wealth of heritage sites, its dynamic urban centres and the warm hospitality of the Saudi people make it a compelling destination for travellers seeking the new, unexpected stories that make a journey truly memorable.”
He also added: “Our partnership with ITB India is an important part of our long-term objective to engage, inspire, invite and delight Indian travellers to Saudi.”