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Lufthansa leverages empty seats with new ‘Sleeper’s Row’ product

The seats will be offered to economy class passengers on select long-haul flights

In an effort to put its empty seats to use, Lufthansa has devised a product called ‘Sleeper’s Row’. Passengers travelling in economy class on select long-haul flights now have the option of booking the new seating product at check-in or even at the gate before their flight.

Passengers who book Sleeper’s Row will receive an entire row of seats for themselves, consisting of three or four adjacent seats, for the entire duration of the flight. The offer comes with a comfortable pillow, blanket and Business Class mattress topper, allowing passengers to fully relax while onboard before reaching their final destination.

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Safety during the flight is ensured by a special seat belt, which remains fastened even when the passenger is lying down, including separate safety instructions. In addition, passengers who book a Sleeper’s Row can benefit from pre-boarding, allowing them to enter the aircraft earlier than other guests.

Currently available on flights to São Paulo, Los Angeles and Singapore, the Sleeper’s Row product will eventually be available on flights from Germany to cities on the US West Coast, in Central and South America, South Africa or the Far East.

Sleepers Row seats cost between US$189 and US$272. Lufthansa is limiting this product to a maximum of three rows per plane and advance reservations are not possible.

For more information, visit www.lufthansagroup.com

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