Qatar Tourism launches influencer-led winter 2026 campaign 

Qatar Tourism has launched its ‘Winter in Qatar 2026’ campaign, a new marketing initiative focused squarely on GCC travellers.

The campaign, unveiled under Visit Qatar, leans heavily on the influence of popular regional content creators to showcase the destination’s appeal across social and digital platforms. 

Their involvement comes as GCC arrivals to Qatar recorded double-digit growth of over 14% in the first half of 2025 compared to the same period last year, underscoring the region’s importance as a core visitor market.

Rolling out this September, the campaign features a series of three short films highlighting Qatar’s wide-ranging experiences, continuing the momentum of its successful summer push, ’Moments Made For You’. 

Each video aims to connect with different traveller segments – from adventure seekers and luxury enthusiasts to families and culture lovers – while reflecting authentic narratives through regional influencers at the heart of the content.