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New property steps from Al Masjid Al Haram adds 655 rooms to group’s Saudi Arabia portfolio
UAE homegrown hospitality brand Rotana has announced the signing of a landmark property in Makkah, introducing 655 new rooms to its rapidly growing portfolio in Saudi Arabia.
A collaboration with Jabal Omar Development Company, the hotel signing took place at the Future Hospitality Summit in Dubai.
Located just steps from Al Masjid Al Haram, the city’s largest and holiest mosque, Rotana Jabal Omar, Makkah will form part of one of the Kingdom’s most prestigious mixed-use developments.
Designed as a multi-tower complex, the property will blend contemporary comfort with Rotana’s Arabian hospitality to serve the increasing number of pilgrims visiting the Holy City each year.
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Philip Barnes, CEO of Rotana, described the upcoming property as a “landmark destination” that will combine world-class hospitality with authentic warmth. “Rotana Jabal Omar, Makkah will create a sanctuary of comfort and connection for pilgrims and travellers alike,” he said.
Adding to this, Saleh Al-Habdan, CEO of Jabal Omar Development Company, said: “Jabal Omar plays an active role in supporting the goals of Saudi Vision 2030, which aim to increase the capacity for Hajj and Umrah pilgrims, enhance service quality, and enrich the spiritual and cultural experience of all visitors.”
Makkah attracted more than 15.2 million Umrah pilgrims in the first three months of 2025, marking a 32.3% year-on-year increase, as the kingdom aims to accommodate 30 million annual pilgrims by 2030.
To meet increasing demand, Makkah has more than 8,500 rooms under construction across 12 hotel developments and large-scale projects like Rua Al Haram and Masar Destination, with total inventory set to increase from 63,428 to 71,643 rooms by 2027, according to Knight Frank.
Headquartered in Abu Dhabi, Rotana currently operates 12 hotels across Saudi in key destinations including Riyadh, Jeddah, Makkah, Madinah, Dammam, Al Khobar and Jubail.
The group is also developing nine new properties under its Edge, Rayhaan and Arjaan brands in destinations such as Riyadh, Jeddah and the mountain region of Al Baha, spanning commercial, heritage and family-focused zones.
With 114 operational properties across the Middle East, Africa, Eastern Europe and Türkiye, Rotana continues to strengthen its regional presence with a pipeline of 36 hotels under development, including new projects in Saudi Arabia, Egypt, Iraq and the UAE.
For more information, visit www.rotana.com