Saudi Arabia announces sustainable tourism project in Al Baha

The Raghadan Tourist Resort project  is set to drive tourism in a region known for its rich cultural heritage and inviting climate

The Tourism Development Fund (TDF) and Seera Group signed a financing agreement to establish and operate the Raghadan Tourist Resort, the first sustainable tourism project in the Al Baha region.

The agreement was signed during an event at the Al Baha Principality Building by Qusai Al-Fakhri, CEO of TDF and Majed Al Nefaie, CEO of Seera Group.

The Raghadan Tourist Resort project represents the beginning of a new era in Al Baha’s history and will be a major boost for tourism in the region, which is one of the main investment destinations identified under Saudi Arabia’s National Tourism Strategy.

The support for the project reflects the strong integration between government sectors to serve tourism investments in Saudi Arabia and reinforces the cooperation between TDF and Seera Group to transform the Al Baha region into one of the leading tourist destinations in the kingdom.

Al Baha’s rich history, cultural heritage, climate, topography and geographic location in the southwest of Saudi Arabia make it an attractive area for tourism and one that will further diversify the country’s offering.

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Seera Group CEO Majed Al Nefaie said: “Developing tourist destinations based on unique experiences will be an important priority for the Saudi tourism sector over the coming years. We believe that this project will make Al Baha an attractive destination for holidays, recreational activities, meetings, exhibitions and conferences. Additionally, we hope it will be a catalyst for further tourism projects and investments in the region that contribute to Saudi Arabia’s economic growth and the creation of more sustainable jobs in the kingdom.”

As part of the agreement, Seera Group will develop an area stretching across 50,000 square metres, ensuring the preservation of the Al Baha region and its social, environmental and economic sustainability.

For more information, visit www.seera.sa