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Switzerland ranked as top foreign destination for UAE travellers

After staycations, Switzerland comes out top for vacations in UAE consumer ranking 

YouGov ranked the top 10 destinations for UAE consumers using a positive ‘Impression Score’.

While staycations in the UAE’s two most popular tourist hubs, Dubai and Abu Dhabi, topped the holiday destination ranking, Switzerland came out top among foreign destinations, ranking in third place overall.

Singapore and Canada round out the top five, surprisingly placing ahead of the Maldives, which ranked in sixth place.

Japan (7th), the UK (8th), Germany (9th) and South Korea (10th) completed the top 10

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Since 2019, YouGov has continuously measured the public’s perception of more than 130 of the most popular destinations around the globe. In its latest report, YouGov shares the nine destinations with the highest Impression Scores within each market in January 2022 versus January 2021.

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“Impression is in the lower part of a marketing funnel that helps brands establish consumers’ perceptions about them,” says YouGov.

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