Türkiye Tourism, Wego campaign targets Middle East travellers

Travel app Wego has partnered with the Türkiye Tourism Promotion and Development Agency (TGA) to launch a regional campaign highlighting the “depth and diversity of Türkiye’s cultural appeal” to travellers from the Middle East and North Africa (MENA) region. 

The promotion positions Türkiye as a summer hotspot for regional travellers, highlighting the country’s mix of cultural, coastal and culinary attractions, from sailing the Aegean coast to exploring Istanbul’s vibrant café scene and stepping back in time at ancient sites.

Convenient visa procedures and short flight times — often under four hours from most Gulf markets — make Türkiye a popular option for regional travellers.

The campaign casts a spotlight on a wide sweep of summer options: coastal hubs such as Bodrum and Çeşme combine seaside resorts and seafood dining, while inland highlights like Pamukkale’s thermal spas and Cappadocia’s fairy-tale landscapes appeal to wellness and adventure travellers.