Use of AI tools to plan travel itineraries is on the rise

According to new market research by Euromonitor International, travellers are increasingly using artificial intelligence (AI) tools such as ChatGPT to plan their travel itineraries.

In Euromonitor International's Voice of the Industry: Travel Survey 97.8% of travel executives agreed that AI will have an impact on the industry within the next five years."ChatGPT is taking travel "

Bremner added: "The path of AI adoption will not run entirely smoothly as there are major concerns over consumer privacy with countries like Italy temporarily banning ChatGPT. The risks of amplifying misinformation, bias and inequality are all too real. Safety and security of consumers must be of paramount importance."

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Meli"As before, travel brands will take the rough with the smooth to navigate this new phase of digital transformation with a 'test and learn' approach. However, only those that ultimately celebrate the human touch of travel and hospitality will thrive."

For more information, visit www.euromonitor.com