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HVS has announced the appointment of Reem Garash as its newest partner.
With more than 12 years of unparalleled experience in hospitality and expertise in strategic planning, finance and business development, Garash brings invaluable insights to support HVS's growth strategy in Saudi Arabia.
Garash aims to capitalise on HVS's strategic partnerships in Saudi Arabia, creating value for customers, partners, and stakeholders while expanding the company's presence.
Notably, she successfully restructured Shada, a family-owned business, establishing its hospitality division and securing substantial assets worth approximately SR 550 million.
Garash also spearheaded the creation of ALF, a micro-economy hotel brand for Shada, earning accolades as the best new brand at FHS 2023. Her tenure as CEO of Nuzul and subsequent role as managing director showcased her remarkable acumen, including the acquisition and implementation of the Dara brand across eight properties.
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In a testament to her commitment to social responsibility, Reem co-founded Sa'af Housing, a non-profit organisation providing housing for Saudi Social Security beneficiaries, delivering over 500 houses since its establishment in 2021.
HVS MEA president, Middle East and Africa Hala Matar Choufany said: "We are thrilled to welcome Reem Garash to HVS as our newest partner," said "With her extensive experience, innovative spirit, and commitment to excellence, Reem will undoubtedly play a pivotal role in further strengthening our existing relationships and driving our company's continued success and growth. Our team has more than 15 years of experience in the Kingdom and we have advised on hundreds of hospitality assets, providing unparalleled hospitality intelligence to our clients. Reem Garash's appointment comes at an exciting time for HVS MEA, and we look forward to leveraging her expertise to propel the company to new heights."
For more information, visit www.hvs.com
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