JW Marriott Marquis Dubai launches community membership

Amid ongoing conflict in the region, JW Marriott Marquis Dubai hotel has rolled out a new community membership for UAE residents, aimed at extending access beyond staying guests. 

Running from 1 April 2026 to 1 April 2027, the free-to-join membership programme, named ‘Good Company’, is an exclusive offering for UAE residents designed to position the hotel as a communal hub and encourage more frequent and varied use of the property, from picking up a morning coffee to hosting business lunches.  

As part of the launch, and in recognition of the UAE’s 55th year, Good Company is rolling out a 55% discount across a selection of experiences, including stays, dining, wellness and event spaces. 

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Gerrit Gräf, General Manager of JW Marriott Marquis, said: “At its core, Good Company reflects belonging, connection and routine. It has been designed for UAE residents who see value in consistency, ease and access to experiences that fit naturally into daily life.”

JW Marriott Marquis is the latest hotel to roll out incentives for UAE residents, as the hospitality sector increasingly focuses on the local market amid disruptions to international travel and tourism due to the ongoing Israel-US-Iran war. 

Elsewhere in the emirate, Atlantis Dubai is offering discounts on stays across its two flagship resorts, as well as on wellness experiences. The promotion is valid until 31 May 2026, and residents can redeem 25% off rooms and spa treatments at both Atlantis, The Palm and Atlantis The Royal. 

For more information, visit jwmarriottmarquisdubai.com and goodcompany.ae