NCL Holdings to roll out cross-brand loyalty perks

Norwegian Cruise Line Holdings (NCLH) will roll out its new Loyalty Status Honoring Program on sailings from 15 October 2025.

 

For the first time, members of Latitudes Rewards, Oceania Club and the Seven Seas Society will have their loyalty status recognised across all three NCLH brands: Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

 

Guests can request to have their current status matched to the nearest equivalent tier when sailing on any of the three cruise lines, ensuring continuous access to familiar benefits.

 

With a combined fleet of 34 ships visiting more than 700 destinations worldwide, the programme enables loyal cruisers to diversify their experiences – moving from NCL’s family-focused cruises to Oceania’s culinary-driven luxury or Regent’s all-inclusive ultra-luxury – without losing their valued loyalty perks.

 

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Speaking about the launch, NCL Holdings president and CEO Harry Sommer commented: “We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands. 

 

“With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”

 

The programme opens for requests on 29 September, with recognition in effect for voyages departing on or after October 15, 2025.

 

The move follows similar initiatives by Royal Caribbean, with guests able to match their status across Royal Caribbean, Celebrity and Silversea, underscoring a growing cruise industry trend to reward and retain loyal guests, whatever their destination or preferred onboard style.

 

To partner with NCL, email Rebecca Ransom, Business Development Manager Middle East, rransom@ncl.com, call/WhatsApp: +44 7961 300 729; for more information, visit www.ncl.com