Priority Pass launches VIP airport experience in Middle East

Priority Pass has unveiled Priority Pass Private, a new invitation-only luxury airport service aimed at high-net-worth travellers, launching initially across more than 70 airports in the Middle East and Europe. 

 

The offering is designed for businesses such as private banks and wealth managers to reward their top clients with access to private terminals, expedited check-in and security, exclusive lounges, gourmet dining and direct aircraft boarding. 

 

This move brings an experience typically reserved for private aviation to the most exclusive segment of commercial airline passengers, with the service available across six Middle Eastern countries, including the UAE, Saudi Arabia, Bahrain, Egypt, Lebanon, and Turkey, featuring private terminals at major airports such as Dubai, Riyadh, and Jeddah.

 

The experience starts with a personalised meet-and-assist service, guiding travellers through expedited check-in, security, and immigration at departure and arrival. 

 

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Clients are then ushered into private VIP lounges characterised by design-led interiors and curated gourmet dining. 

 

Airside chauffeur transfers provide swift and discreet boarding, ensuring a seamless journey through the airport. 

 

Commenting on the launch, Christopher Evans, CEO of Collinson International, Priority Pass’s parent company, said the programme addresses the modern high-net-worth traveller’s demand for “privacy, time, and exclusivity”. 

 

Chris Ross, Chief Brand Officer of Collinson International, adds: “Priority Pass Private is our most exclusive proposition to date, empowering financial institutions and other brands to enhance customer value, deepen engagement, and stand out through meaningful brand differentiation that drives measurable ROI.”

 

For more information, visit prioritypassprivate.com