Dnata to manage EasyJet’s inflight retail services

The partnership will see Dnata deliver a tailor-made on-board retail programme for EasyJet

Travel service provider Dnata has been appointed to manage easyJet’s inflight retail services across the airline’s extensive network.

The agreement will see Dnata provide easyJet with a range of retail strategy services, including product development and selection across food, drinks and duty-free; procurement; marketing; cabin crew engagement and financial management.

Dnata will work with EasyJet and technology providers to deliver a modern, technology-led programme, allowing the airline to better serve customers.

Robin Padgett, Dnata’s divisional senior vice president for Catering and Retail, said: “We’re immensely proud to become the inflight retail partner of choice for easyJet across its European network. We will work closely with the airline’s teams to bring a modern, digital-led retail experience to easyJet’s customers, putting products people love on board and delivering value for passengers and the company.

“We know easyJet is a leader in its segment and we’re excited to lift the success of their retail programme even further, leveraging our experience and insights across inflight and on-ground retailing, gathered across our global markets.”

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EasyJet director of In Flight Retail Simon Cox addded: “We’re delighted to be working with Dnata on an opportunity to transform our inflight retail service and we’re confident they are the right partners to support us in realising our ambitions to deliver an industry-leading, innovative onboard retail experience for our customers across Europe.”

Dnata launched i-s dedicated inflight retail hub in 2020. Headquartered in the UK, the specialist retail unit provides airline customers with a comprehensive suite of off-the-shelf services from product development to technological solutions. 

For more information, visit www.dnata.com/en