Saudi Tourism launches new winter...

Destination flagged as one of the best places to travel alone as a woman

Saudi's national tourism brand, 'Saudi, Welcome to Arabia', has launched its follow-up campaign to ‘This Land is Calling’.

‘Where Winter Lights Up’ encourages global travellers to unearth Saudi's legends and wonders this winter season.

The campaign is an invitation to embark on a journey of discovery across Riyadh, Jeddah, AlUla and the Red Sea, with the seasonal event calendar running from October 2024 through the end of the first quarter of 2025.

Repeatedly referenced as one of the best places to travel alone as a woman and an increasingly popular destination for those seeking authentic, immersive experiences, Saudi's expansive geography, diverse terrain, and human and natural wonders are the focus of the campaign.

Winter marks the return of flagship events across Saudi's event calendar, including Riyadh Season, one of the world's largest winter entertainment events in the capital.

The Boulevard Riyadh City and Boulevard World will feature a new 25,000 square metre Harry Potter Experience - the first of its kind in the capital.

Highlighting Riyadh Season's sporting fixtures is the boxing heavyweight world title fight between Tyson Fury and Oleksandr Usyk on December 21 at Kingdom Arena.

Riyadh will celebrate the country's rich Najdi heritage and dynamic spirit and offer visitors experiences at new destinations and new hotels.

In AlUla, visitors can enjoy the Ancient Kingdoms Festival from 8 December 2024 to 7 January 2025, celebrating the history and heritage of the region with immersive experiences that include live performances, art installations, and culinary delights.

The AlUla Wellness Festival is on from 18 January 2025, offering workshops, fitness classes and wellness retreats. Additionally, the All Day I Dream experience runs from 1 March 2025, full of music, art and community.

Saudi's Red Sea coastline is dotted with new luxury hotels including on the newly opened Ummahat Islands, accessible only by seaplane or chartered boat, home to the St. Regis Red Sea Resort and Nujuma, the first Ritz-Carlton Reserve in the Middle East.

Sports fans can look forward to exciting events including the Formula 1 Saudi Arabian Grand Prix in Jeddah in April 2025; the Spanish Football Cup and the Italian Football Cup, both taking place in January 2025.

This year's Riyadh Season features 14 dazzling zones across the city, each with unique attractions. Riyadh Zoo, Suwaidi Park, and Souq Al Awaleen are free to explore – for the other zones, tickets are required, but booking is easy.

Saudi is currently connected to 175 destinations, more than halfway to our target of 250, with 14 new international routes launched in 2024.

For more information, visit www.visitsaudi.com

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