Stakeholder collaboration deemed vital for travel industry recovery

Experts called for governments and the private sector to work together to boost economic recovery across the Middle East

During the opening session of Day 2 of Arabian Travel Market’s (ATM) Global Stage, panellists shared their thoughts on the importance of governments and the private sector, domestically and internationally, working collaboratively to ensure that travel and tourism rebound to boost economic recovery across the Middle East.

The session, which shone a spotlight on improving traveller confidence, began with an interview with Egypt’s vice minister of tourism and antiquities Madame Ghada Shalaby, who explained how collaboration between ministries during the pandemic has resulted in a formula for other countries to follow to ensure destinations, and their visitors, have the best possible experience.

With tourism traditionally generating more than 15% of Egypt’s GDP, and with the country targeting between six and seven million visitors in 2021, the road to recovery of the travel and tourism sector in Egypt is well underway, with tourism and health ministries working in tandem to ensure the health and safety of both visitors and residents.

Madame Shalaby was then joined by fellow panellists from the private sector, including Clive Bourke, President, DAON, EMEA and APAC; Dr Edem Adzogenu, co-Founder, AfroChampions; Kashif Khaled, regional director airport passenger, cargo security & facilitation Africa & the Middle East, IATA; Stephanie Boyle, head of industry and partner communications, Skyscanner; and Ernesto Sanchez Beaumont, managing director, Amadeus Gulf.

Also speaking about the importance of sector collaboration to improve traveller confidence, Global Rescue senior vice president, operations Scott Hume said: “There needs to be significant industry and international governmental collaboration to solve information gathering and distribution efforts across the globe to get travel started. On a national level, everyone is well aware of the complexities of the systems that need to be brought online to make travel easier and safer. However, we also need to address the issue of what happens when travellers get to their destination and how nations can instil a sense of confidence in travellers minds.”

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