First Look: W New York – Union Square, US

Fresh from a US$100 million room-to-rooftop transformation, W New York – Union Square reopens with interiors that blend historic architecture and contemporary maximalism. The 256 rooms draw inspiration from the city’s seasons, featuring botanical motifs, burnt-orange headboards and playful touches such as taxi‑yellow tap handles. The penthouse suite crowns the hotel with skyline views and a private bar. The property’s former ballroom has been reimagined as the Living Room, a Beaux-Arts space with soaring ceilings that hosts DJ sets and cultural talks. New culinary draws include Seahorse, a contemporary seafood brasserie and raw bar, along with a refreshed rooftop venue and a wellness zone housing the brand’s first in‑hotel Peloton Studio and a design‑driven recovery lounge.

For more information, visit w-new-york-union-square