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Sporting destination to be renovated and focus on story-driven guest experiences
Accor is set to reposition Dubai’s Creekside Hotel under its MGallery Collection following the signing of a white-label franchise agreement.
Owned by Dubai Duty Free and managed by United Hospitality Management, the landmark property will be renovated and relaunched with a “bold new vision” focused on individuality and cultural depth.
The MGallery brand’s emphasis on story-driven guest experiences aligns with the property’s legacy as one of Dubai’s most celebrated hospitality and sporting destinations, says Accor.
Located in Al Garhoud, Creekside Hotel offers direct access to the Aviation Club and the Tennis Stadium, home of the Dubai Duty Free Tennis Championships, and is conveniently close to Dubai International Airport as well as heritage landmarks including Bastakiya and the Gold Souk.
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Featuring 292 rooms and suites with sweeping views of the creek and skyline, the hotel houses a curated collection of 482 commissioned artworks by 52 artists displayed throughout public spaces and rooms, as well as bespoke furnishings, reflecting MGallery’s focus on storytelling and local influences.
Leisure facilities include two outdoor pools, a rooftop deck overlooking the atrium and the Akaru Spa with 14 treatment rooms, sauna and steam rooms.
Guests also have access to the Aviation Club Fitness Centre, which features a gym, indoor squash courts and outdoor tennis and padel courts.
Commenting on the signing, Jean-Baptiste Recher, Chief Development Officer – Luxury Brands, Middle East, Africa & Türkiye at Accor, said: “This hotel holds deep cultural and sporting significance in Dubai and we believe this leading Accor hospitality brand, with its emphasis on storytelling, character and local charm, is the perfect fit to elevate its legacy.”
Klaus Assmann, COO of United Hospitality Management Middle East, India & SE Asia, added: “Reintroducing the property under Accor elevates its unique character and allows us to craft bespoke guest journeys that blend modern luxury with the hotel’s deep connection to sport and culture.”
Creekside Hotel’s transformation supports Accor’s broader strategy to grow the MGallery brand through both franchise and management partnerships, targeting key regions across all continents, including the Middle East.
The signing brings Creekside Hotel into a diverse Accor portfolio spanning more than 85 properties in the UAE. Accor’s brands in the market include Raffles, Fairmont, Sofitel, MGallery Collection, Rixos, Swissôtel, Pullman, Mövenpick, Grand Mercure, Novotel, Mercure, ibis Styles and ibis.
For more information, visit group.accor.com