dnata, Visa target GCC elite with new luxury travel benefits

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Sébastien Doussin, SVP Destination Management, dnata Travel Group and Yuri Topunov, VP Products & Solutions MENA, Visa

dnata Representation Services (dRS) has partnered with Visa to launch a suite of exclusive travel benefits for high-net-worth (HNW) cardholders across the GCC, offering access to curated resort stays and premium hospitality experiences.

The partnership unlocks tailored journeys designed for affluent Gulf travellers who prioritise privacy, personalisation and seamless service.

Participating hotels and resorts will be integrated into Visa’s concierge and benefits platforms, spotlighting high-demand luxury destinations across Europe, the Indian Ocean and Southeast Asia.

Through this collaboration, eligible Visa cardholders will enjoy a range of privileges, including complimentary upgrades, preferential rates and bespoke experiences at select luxury properties.

Featured partners include Club Med’s global collection of all-inclusive resorts, Villa Le Corail in Nha Trang, City of Dreams in Limassol, Seehof Davos in Switzerland and 369 Degrees Hotels & Maisons in France.

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The initiative coincides with the rollout of the Visa Private card, created for individuals with at least US$1 million in investable assets or a minimum monthly income of AED100,000.

The product targets the region’s expanding affluent segment, which continues to outpace other markets in private wealth growth. The UAE led the world in millionaire migration in 2023, according to Henley & Partners, while Saudi is emerging as a key hub for UHNW investors.

For dRS, the collaboration reflects a strategic focus on connecting hotel partners with premium audiences through higher-conversion channels that extend beyond traditional OTAs and mass-market marketing.

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“The partnership provides our hotel partners with meaningful access to a selective customer base within a trusted environment,” said Rakhi Purohit, head of dnata Representation Services.

“These travellers don’t browse; they expect seamless, premium service delivered precisely where they already engage.”

Yuri Topunov, VP & Head of Products & Solutions for MENA – Visa, added: “With dnata Representation Services, Visa Private is giving high‑net‑worth cardholders access to exceptional destinations with the privacy and personalisation they value,”

“It’s about delivering seamless, curated journeys - all backed by Visa’s payment security and worldwide acceptance - that match the lifestyle aspirations of GCC travellers while driving value for our hospitality partners.”

For more information, visit dnata.com/en/our-services/travel