Travel trade insiders explain why Turkey is ideal for a summer holiday

Three travel industry professionals share their insights into selling holidays in Turkey, listing the benefits your clients will want to hear about, from affordable luxury to beautiful beaches and cultural diversity "The ideal destination for couples and families"
Alan Cross, Director of Travel Agent Relationships, Jet2holidays says:"The key sell is affordability"
Pınar Erginyavuz, Group Sales Director, Liberty Hotels, says: "Perfect for clients who have done Greece"
Sophie Jones, Product Manager, Europe & North Africa, Elegant Resorts, says: "Turkey has beautiful beaches, cities and culture, along with some great weather. People often think of Turkey as more of a budget destination, but it's got a great mix of both luxury and affordable options. Agents should consider promoting the Turquoise Coast, which includes places like Bodrum and Dalaman, as an alternative to Greece for holidaymakers who may have been to the Greek islands a few times already.

We're seeing more people asking about full-board and all-inclusive stays, which can offer better value, especially when visitors are staying for longer. Stays have gone up in length since last year, and with all-inclusive, everything is taken care of. There's also increased interest in destinations such as Cappadocia and Istanbul, which we're looking to expand into for more adventurous travellers. Multigenerational travel is also gaining in popularity, with grandparents taking their offspring abroad.

This is where villa products in Turkey, such as those at the Mandarin Oriental, can work well. If clients are keen on a summer trip to Turkey, booking early is essential. Although flights have become more and more frequent, hotels have peak periods and you will sometimes contend with domestic tourism as locals love to escape to the coast, too."

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