Amadeus inks deal with Marriott...

The agreement aims to help modernise the hotel operator’s reservation infrastructure

Amadeus has signed an agreement with Marriott International to implement its Amadeus Central Reservations System (ACRS).

The ACRS will ultimately replace Marriott’s proprietary reservations system and expand its commerce capabilities, enabling travellers to personalise their trips.

The system will provide greater flexibility in choosing guest rooms, as well as booking sport and leisure facilities during a stay.

Commenting on the announcement, Amadeus president hospitality Francisco Pérez-Lozao Rüter said: “We are excited to work with Marriott to deliver our next-generation technology throughout its portfolio.

Adding Marriott to the global community of hotel brands choosing Amadeus to evolve their technology ecosystems supports our transformational vision and long-term investments to the industry

“This platform empowers our customers to be able to meet ever-changing traveller expectations while gaining a single, consolidated view of data for more strategic decision-making.”

The ACRS has been built to support the needs of hotel companies, including the integration of property management systems, loyalty programmes, revenue management systems, data warehouses and other third-party systems.

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Drew Pinto, Marriott International global officer of distribution, revenue strategy, engagement centres and global sales, added: “We look forward to working with Amadeus and leveraging its CRS technology that will support our strategic vision to create a robust travel retailing platform for our guests and hotels.

“It will make the breadth of Marriott’s travel offerings more readily available to customers, giving them more choices to personalise their experience when they book travel with us.”

For more information, visit www.amadeus.com