Accor Plus loyalty programme debuts in the UAE

Accor has introduced its All Accor+ Explorer travel loyalty subscription in the UAE, its first market outside Asia Pacific.  The market was selected due to its growing hospitality sector in Dubai and Abu Dhabi.

 

The subscription launches with more than 30 member offers, including dining and beverage discounts of 30% and 15% respectively, alongside two complimentary nights each year. Membership starts from US$249 annually or through All Accor point redemptions.

 

Emilie Couton, Chief Executive Officer of Accor Plus, said: "Hospitality has always been about bringing people together, and while we are encouraging our UAE members to enjoy local dining, staycation and hospitality experiences for now, we also look forward to welcoming our wider Asia Pacific community to the UAE when international travel rebounds."

 

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The phased rollout will feature more than 60 hotels, focusing on stays, dining and experiences across brands including Sofitel, MGallery, Pullman, Mövenpick and Novotel.

 

Kerry Healy, Chief Commercial Officer for Premium, Midscale and Economy at Accor Middle East and Africa and Asia Pacific, said the UAE launch builds on the group’s successful subscription model, which has helped drive customer retention through long-term loyalty and repeat visitation.

 

Currently, Accor Plus has more than 460,000 active members, with the programme generating 3.5 million room nights and more than 2 billion points redeemed in 2025.

 

Accor recently also introduced a multi-market partnership with rideshare platform Uber allowing members to earn rewards across hotel stays and deliveries or rides. The initiative is scheduled to roll out in the second half of 2026 across the UAE, Saudi Arabia and Qatar.

 

For more information, visit accorplus.com