The project aims to spark sustainable tourism growth in the province
A new sustainable mega-development has been launched by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Deputy Prime Minister and Chairman of the Council of Economic and Development Affairs.
The Aseer Region Development Strategy will benefit from an investment of more than SAR50 billion (US$13 billion) and aims to turn Aseer into a tourism hotspot.
Under the theme of ‘The Arabian Highland’, the development is the latest in Saudi Arabia’s foray into sustainable tourism, joining The Red Sea Project, AlUla and Diriyah Gate.
The crown prince, who is also chairman of the Council of Economic and Development Affairs, said the strategy aims to exploit the huge tourism potential in the region, including the geographical and natural diversity, and rich culture and heritage. Ultimately, the project seeks to make the Aseer region a year-round world tourist destination, catering to more than 10 million visitors from both inside and outside the kingdom.
Currently, Aseer is known for its coffee, wheat and spice production. In line with Saudi Vision 2030, the area will transform into yet another example of modern tourism and hospitality.