Dubai’s Elevate and Arabian Lux launch 2 luxury travel brands

Dubai-based travel companies Elevate and Arabian Lux have partnered to launch two new luxury travel brands under the Elevate umbrella — Onelux by Elevate and Arabian Lux by Elevate.

 

The move aims to boost high-end travel flows between the Middle East and key international source markets, including the Americas.

 

Elevate, a destination management company with an extensive regional network, and Arabian Lux, a Virtuoso member with moret than two decades’ experience in bespoke travel, are combining their expertise to deliver personalised itineraries for high-net-worth travellers seeking immersive cultural and leisure experiences.

 

The partnership merges Elevate’s operational reach across destinations including the UAE, Saudi Arabia, Oman, Qatar, Bahrain, the Maldives and Thailand with Arabian Lux’s market insight from nine countries in North and South America. 

 

Onelux by Elevate will serve as the group’s global luxury brand, expanding Elevate’s presence in both established and emerging markets.

 

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Meanwhile, Arabian Lux by Elevate will focus exclusively on the Americas, targeting affluent travellers with authentic experiences that showcase the Middle East’s cultural richness, luxury hospitality and premium attractions.

 

Samir Hamadeh, CEO of Elevate, said the partnership aligns Arabian Lux’s market experience and flair for immersive travel design with “our operational excellence and innovative approach,” adding that the brands will “deliver extraordinary, personalised journeys tailored specifically to the tastes and expectations of travellers internationally.”

 

Arabian Lux founder Nicholas Rhodes highlighted the growth potential, saying: “This alignment allows us to build on Arabian Lux’s success while unlocking new opportunities through Elevate’s global network.”

 

For more information, visit and arabianlux.com/onelux