Company posts “record year” and launches AI assistant

More than 1,500 delegates gathered in Liverpool, UK, for Travel Counsellors’ annual global conference, including a strong UAE contingent celebrating the brand’s continued momentum in the region.
Held from 7–9 November at ACC Liverpool under the theme ‘Your Story, Our Journey’, the three-day event brought together franchisees, partners, suppliers and support teams from across the company’s international network for learning, collaboration and recognition.
Travel Counsellors CEO Steve Byrne announced a record year for the company, reporting global revenue of £1.09 billion year to date and a 7% growth in bookings compared to the previous year. The UAE community, which surpassed 100 active business owners for the first time, achieved a 16% year-on-year increase in sales.
The conference programme combined education, inspiration and celebration, including a gala dinner where Stephen Kumar was named Top Travel Counsellor UAE.
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