Zytlyn and Holibob join forces to...

Travel tech providers say AI-driven marketing solutions can double conversion rates

Travel technology providers Zytlyn and Holibob have partnered with the aim of using their AI-driven platforms to help travel brands and destinations in the Middle East to double their sales enquiry conversion rates.

Combined, Switzerland-based Zytlyn’s AI Predictive Travel Platform and UK-based Holibob’s Experiences Marketing Platform can provide travel companies with turnkey AI-driven marketing and personalised marketplace solutions.

AI marketing: personalised to optimise conversions

Zytlyn’s unique predictive technology provides critical insights and recommendations about traveller desires and propensities, the market, and competitive dynamics based on billions of travel, tourism and external data points. The data flows through its AI platform to drive pre-trip intelligence, which complements Holibob’s Experience Marketing Platform, which delivers personalised experiences via digital messaging and dynamically generated, third-party branded marketplaces to travellers in destination.

Holibob CEO Craig Everett said: "We encourage tourism agencies and travel brands throughout the Middle East that are interested in efficiently growing visitation and tourism revenue in their region to reach out directly to the Holibob and Zytlyn teams to talk about how an end-to-end solution could work for them.

"Once we understand the scale of the potential audience and the markets they are looking to attract, we can provide a strategic approach tailored to their needs and budget. This is very much a bespoke offering.”

Zytlyn CEO Houman Goudarzi added: “We both feel that travel brands, DMOs and operators face a humongous untapped opportunity to grow market share and revenue while enhancing the travel experience by using AI for customer acquisition, recommendations, personalisation and smart pricing – particularly many Middle East destinations with big growth ambitions."

For more information, email hello@zytlyn.com and andrew.a@holibob.tech or visit www.zytlyn.com

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