Inside the ‘Starring GREAT Britain’ campaign film premiere in Dubai

VisitBritain debuted its new promotional campaign to a Middle East audience at a glamorous premiere hosted at the British Embassy in Dubai on 26 February. The exciting new campaign film, 'Starring GREAT Britain', taps into the trend for 'set-jetting': travel inspired by film and TV shows. The premiere was well attended with VIP guests treated to a British film-themed menu, including Bridget Jones Blue Soup and Gavin & Stacey Corn on the Cob. His Majesty's Ambassador to the UAE, Edward Hobart, addressed guests and commended VisitBritain on the successful launch of the campaign.

For more information, visit www.visitbritain.org/discover-real-star-great-britain and www.visitbritain.org/resources-travel-trade