Oman launches digital platform for booking tourism packages

Oman’s Ministry of Heritage and Tourism has launched a new digital platform for booking tourism packages via its official tourism website, Experience Oman, marking a significant step in the sultanate’s ongoing digital transformation in the travel sector. 

The dedicated platform serves as a unified gateway for travellers and trade partners to access a wide selection of Omani tourism products and services, currently featuring more than 200 tourism service providers, 350 experiences, 56 curated packages and more than 140 hotels and resorts.

Designed to simplify trip planning and bookings, the system brings together offerings from local operators and small and medium-sized enterprises (SMEs), connecting them directly with international markets. Agents can now book a complete itinerary – from flights and accommodation to transport, guided tours and adventure experiences – through one seamless platform, streamlining the process of building and confirming Oman programmes for clients.

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Aligned with Oman’s broader strategy to strengthen its sports and event tourism offering, the platform is also linked to packages built around high-profile events, including the Ironman championship, which the sultanate is hosting every November in Muscat until 2031. This sports-led approach is intended to drive incremental visitation, lengthen stays and encourage repeat travel by positioning Oman as a hub for endurance events and active holidays.

As part of Visit Oman’s trade-focused strategy, the new booking platform complements the recently launched free online training course for travel agents hosted on Online Travel Training (OTT). The course, available in multiple languages, is designed to deepen agents’ product knowledge and give them practical tools to build tailored Oman itineraries, ensuring the trade can make full use of the expanded inventory available on Experience Oman.