Qatar Airways enters metaverse with VR launch

QVerse is a virtual reality (VR) experience for visitors to the airline’s website

Qatar Airways has entered the metaverse with the launch of QVerse.

Passengers can go on a virtual tour of areas including premium check-in at Hamad International Airport (HIA), the interior of the aircraft, the airline’s business class – Qsuite – and the economy-class cabin.

Qatar Airways has also introduced MetaHuman cabin crew offering a digital interactive customer experience.

Qatar Airways group chief executive Akbar Al Baker said: “With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services.

“Our status as the first airline to introduce MetaHuman cabin crew is testament to our unwavering desire to innovate and delight our customers. We are constantly looking forward to adopting and introducing novel technologies that enhance our passengers’ complete journey.”

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The experience was developed using Epic Games’ Unreal Engine, an advanced real-time 3D creation tool and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans.

Qatar Airways is the first global airline to introduce MetaHuman cabin crew, featuring a digitally-created 3D human model named ‘Sama’, which means sky in Arabic. Sama offers an interactive customer experience, taking passengers on a“virtual journey of discovery” through a narrated script.

For more information, visit www.qatarairways.com/QVerse