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Italian sportsman embodies cruise line’s values, say bosses
Tennis star Jannik Sinner will serve as Explora Journeys new brand ambassador.
The announcement was made ahead of him competing in the US Open in New York.
The partnership is built on “shared values and a common philosophy”, according to the MSC Group luxury lifestyle cruise brand.
Sinner’s role will see him appearing in select brand campaigns and co-creating a series of exclusive onboard activations and wellness rituals.
Explorer Journeys Global President Anna Nash said: “Jannik embodies the values at the heart of Explora Journeys – authenticity, excellence and a commitment to wellbeing. We are delighted to welcome him to our family-owned brand."
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She added: “This collaboration represents a fresh approach to brand ambassadorship, one rooted in authenticity and shared values rather than simple endorsement.
"His passion, talent, and team spirit – on and off the court – align perfectly with our ethos, inspiring guests to embrace a mindful, balanced way of living and to discover the transformative power of travel.”
Sinner said: “I’m honoured to join Explora Journeys as their brand ambassador. For me, wellness is not just about training - it’s about recovery and balance.
“I believe in the power of nature and mindful routines, and I see those values reflected in every experience with Explora Journeys.”
For more information, visit explorajourneys.com/int/en