BWH Hotels launches Arabic website for key Middle East market
Group behind Best Western to open 70 properties in region by 2027
BWH Hotels has launched an Arabic language localised Best Western Hotels website as it invests heavily in the Middle East and especially Saudi Arabia.
The website allows Arabic-speaking agents to browse and book in their own language and also carries special offers and promotions designed for the region.
BWH aims to open 70 new hotels across the Middle East by 2027, with two thirds of those in Saudi Arabia.
Properties in the pipeline include new builds and renovations, with a focus on the Holy Cities of Mecca and Medinah.
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