Ennismore to open first lifestyle resort in Ras Al Khaimah

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Suite with expansive terrace at SO/ Ras Al Khaimah

Ennismore will debut its first all-inclusive lifestyle resort in Ras Al Khaimah later in 2025 with the opening of SO/ Ras Al Khaimah, marking the fashion-focused brand’s inaugural property outside Europe and its first in the UAE’s northernmost emirate.

Set at the entrance to Al Marjan Island along a shoreline of desert, mangroves and mountains, the all-new property blends coastal charm with a playful, fashion-forward vibe.

It will feature 257 rooms and suites across seven categories, some including private pools or terraces and all offering uninterrupted views of the Arabian Sea.

Interiors draw inspiration from Ras Al Khaimah’s landscapes, layering sunset oranges, sandy stone shades, ocean teal and lush greens with light walnut wood, sandstone joinery and bronze accents for warmth and comfort.

ennismore so ras al khaimah private pool

Accommodation with private pool at SO/ Ras Al Khaimah

Guests can choose from five distinct culinary experiences curated by Ennismore’s Global F&B Platform. These include The Market, serving casual fare from breakfast through dinner, Italian dining at Chiano and Levantine flavours at Hadaba.

Speciality restaurant Floating World will serve Japanese and Pan-Asian cuisine, while Savant, perched on the 10th floor, will offer craft cocktails and live entertainment.

Two pool bars, Cabini and the adults-only Bungalow, plus an independent beach club round out the F&B offering.

ennismore so ras al khaimah room balcony

Room with balcony at SO/ Ras Al Khaimah

Wellbeing is a focus at SO/ Ras Al Khaimah, with a spa, treatment rooms, sauna, cold water pool and a fully equipped gym offering complimentary classes.

Nearby, guests will find seven golf courses within a 11-kilometre radius, as well as activities including sunrise dune walks, horse riding and kayaking.

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For corporate and private events, the resort houses a function hall for up to 345 guests, a pre-function area and four versatile break-out spaces.

Cenk Unverdi, COO of Rixos & All-Inclusive Collection - GCC, Central Asia & Europe at Ennismore, said: “Ras Al Khaimah is one of the most exciting and fastest-growing luxury destinations in the region, making it the perfect location to debut the first SO/ all-inclusive resort in the Middle East.

Bathroom with a view at SO/ Ras Al Khaimah

“SO/ Ras Al Khaimah will be unique and will offer a timeless, intimate take on the art of escape, where bold design, exceptional food and beverage and creativity come together in a seamless, immersive experience for guests with a wide range of amenities”

Ennismore’s property is the first in a wave of new luxury lifestyle resorts planned for Al Marjan Island, which will soon feature designer boutiques, world-class dining, exclusive nightlife and the UAE’s first casino at the Wynn Resort, on track to open early 2027.

Four Seasons, Nobu Hotels, Fairmont, Taj and NH Collection are all set to make their debut in the emirate over the next few years.

SO/ Ras Al Khaimah at the entrance to Al Marjan Island

Visitor numbers to RAK are surging, with RAKTDA reporting a record 1.28 million overnight visitors in 2024 – a 12% jump in tourism revenues – as the emirate builds towards its goal of 3.5 million annual visitors by 2030.

The destination was recently accepted into two of the world’s leading luxury travel networks, Virtuoso and Serandipians by Traveller Made.

Ennismore already operates all-inclusive family destination Rixos Bab Al Bahr and the recently launched Rixos Al Mairid Ras Al Khaimah in the emirate.

Globally, Ennismore’s portfolio spans more than 60 resorts open and in development, representing over 25,000 rooms.

Recent launches include Rixos Tersane Istanbul, Rixos Obhur Jeddah, SLS Playa Mujeres and Hyde Bodrum, with upcoming openings in Mexico, Egypt, Dubai Islands and Phu Quoc, Vietnam.

For more information, visit ennismore.com and so-hotels.com/ras-al-khaimah