An agent's guide to selling Azamara Cruises

Product Knowledge

Dining

Each Azamara Cruises ship offers more than five dining options. For classic steak and seafood in a refined setting, Prime C Restaurant delivers a premium experience, while Aqualina Restaurant offers Italian-inspired cuisine with fresh Mediterranean flavours. Guests can enjoy a more relaxed atmosphere at Windows Café, which serves breakfast, lunch, dinner and tempting desserts in a buffetstyle setting.

 

The Patio provides casual grilled favourites by day and transforms into a more elegant alfresco restaurant in the evening. For a sweet treat, Swirl & Top is a self-serve frozen yogurt station perfect for a refreshing indulgence. Discoveries Restaurant, the ship’s main dining venue, serves a variety of globally inspired dishes in a stylish setting, and for added convenience, 24-hour room service is also available.

 

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Entertainment

Azamara Cruises offers a selection of inviting lounges and social spaces designed for relaxation, entertainment and connection. The Living Room is a stylish, multi-purpose space ideal for unwinding with a drink, enjoying live music or simply taking in the sea views. For quiet moments with a good book, the Drawing Room provides a peaceful, library-like setting. Guests looking to stay connected or play a game can head to the Card Room, which also features In Touch computer stations for internet access.

 

Outdoors, the Pool Bar is perfect for refreshing drinks under the sun, while evenings come alive in the Cabaret Lounge, where live performances and shows are staged. Coffee lovers will appreciate the Mosaic Café Coffee Bar, a welcoming spot for espresso-based drinks and light bites. Pre-dinner cocktails are best enjoyed at the elegant Discoveries Bar, and on Azamara Onward, the intimate Atlas Bar offers artisanal cocktails in a sophisticated setting.

Wellness

Azamara Cruises’ wellness offerings provide a holistic approach to relaxation, rejuvenation and fitness at sea. At its heart is the Sanctum Spa, where guests can indulge in a range of restorative treatments, from massages to facials, in a tranquil setting. Adjacent to the spa, the Sanctum Terrace features a thalassotherapy pool, offering soothing, mineral-rich water jets with panoramic ocean views.

 

For grooming and beauty services, the Salon provides professional haircare and styling, while Acupuncture at Sea is a unique opportunity to experience traditional Eastern therapy onboard. Those looking to stay active can take advantage of the well-equipped Fitness Centre, play table tennis or enjoy open-air exercise on the jogging track. For more leisurely pursuits, the ship’s main pool and jacuzzi invite guests to unwind in comfort.

Excursions

Azamara Cruises’ immersive approach to travel allows guests to truly connect with each destination through longer stays, late nights and overnight port calls. With Extended Destination Days, travellers enjoy 10 or more hours in port, giving them the freedom to explore cultural cities by day and after dark.

 

Country Intensive Voyages focus on a single nation, offering in-depth discovery of local highlights. Guests might visit Croatia’s walled city of Dubrovnik one day and sample oysters in the fishing village of Ston the next.

 

Expanded Land Programmes and specially curated excursions, such as truffle hunting in Italy or flamenco dancing in Seville, further enhance the experience. 

 

Azamara Pursuit in Valletta, Malta

Brand Positioning

Azamara Cruises is positioned as a boutique luxury cruise line focused on immersive destination experiences and longer stays in port. With a fleet of mid-sized ships, it offers an intimate atmosphere that blends upscale amenities with culturally rich itineraries, appealing to discerning travellers who seek deeper exploration rather than just onboard entertainment. The line is known for its destination-intensive voyages, including overnight stays and exclusive private events, setting it apart from mainstream cruise brands.

 

Key Differentiators

• Immersive, destination-intensive experiences with longer port stays and more overnight calls 
  
• Smaller, boutique-style ships that access less-visited ports inaccessible to larger vessels 
  
• Inclusive pricing with many amenities, such as gratuities, selected beverages and Wi-Fi 
  
• Award-winning onboard service emphasising personalised attention and authentic hospitality 
  
• Cultural enrichment through curated shore excursions and exclusive local events 
  
• Emphasis on slow travel to allow deeper exploration and connection with destinations 
  
• Strong focus on luxury and comfort without the scale and crowds of mega-ships 

Azamara Onwards Club Oceanview Stateroom

Booking Information

Upgrades 

Azamara Cruises encourages upselling by highlighting its suite categories, which offer more space, enhanced amenities and exclusive access to premium areas, such as Concierge Level and Club Continentale. Guests upgrading to suites benefit from perks including priority boarding, dedicated concierge services, complimentary laundry and exclusive access to private lounges.

 

Upsell opportunities also include exclusive AzAmazing Evenings, which are cultural events that complement the cruise experience, often bundled with suite bookings. When presenting upgrades, emphasise the elevated personalised service and added comfort that enhance the immersive destination experience.

 

Grand foyer on Azamara Onwards

 

Promotions

The Early Booking Bonus provides up to 20% off cruise fares, along with US$300 onboard credit, complimentary Wi-Fi for one device, and a premium beverage package for two when booking a Veranda or higher stateroom on select sailings. The Brand Offer extends up to US$750 onboard credit per cabin, depending on the sailing length and stateroom category, applicable to new bookings made between 9 July 2025 and 30 September 2025, for sailings departing between 2 October 2025 and 10 June 2027.

 

Additionally, the Immersion Sale offers up to US$750 onboard credit, with the amount varying based on sailing length and stateroom category, along with inclusions such as gratuities, selected beverages and exclusive cultural events. For guests who pay in full at the time of booking, an onboard credit of up to 8% of the cruise fare is available. These promotions are subject to availability and may be withdrawn at any time.

 

Azamara Journey in Aurland, Norway

 

Cancellations

Azamara Cruises’ standard cancellation terms vary based on voyage length. Refund percentages depend on how many days before departure the cancellation is made, with higher refunds for earlier cancellations and reduced or no refunds closer to sailing. Detailed terms, including tiered cancellation fees and specific conditions are outlined in the booking conditions online.

 

Travel insurance

Azamara Cruises does not provide any insurance programme in the Middle East. Prior to sailing, Azamara Cruises strongly recommends that all guests obtain comprehensive travel insurance that can cover them for any losses due to unforeseen events, such as last-minute trip cancellation, medical emergencies and baggage loss.

 

Azamara Quest arriving in Sydney

 

Key Selling Point 

AzAmazing Celebrations offer immersive cultural experiences onboard and ashore, such as an exclusive showing of La Traviata in Livorno. These special performances, which include daytime events, bring each destination to life. Best of all, they are complimentary on most cruises of seven nights or more.

 

Best for...

Multi-generational groups | Friendship groups | Couples and honeymooners | Luxury travellers | Solo travellers

 

To partner with Royal Caribbean Arabia call UAE +971 4 331 4299, KSA 800 897 1419, or email book@rccl.ae. For more information, visit www.azamara.ae

 

 

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Discover More About Cruise 

Supporting the growth of the cruise industry, Connections Cruise Arabia will return to Dubai in the UAE in 2026, following the success of the inaugural edition in 2025. The two-day event, taking place from 28 to 29 September, will welcome more than 500 travel trade professionals from across the global cruise ecosystem. To register your interest in attending, contact Connections.