Hilton to grow Middle East portfolio...

The hospitality group has almost 100 properties in its regional pipeline

Hilton has announced that it will significantly increase its presence in the Middle East region over the next five years.

The Group has expanded its Saudi footprint with its latest regional signing, DoubleTree by Hilton Jeddah Al Naeem, the result of a management agreement with Sheikh Ahmed Al Wadie. The 264-room hotel is expected to open in 2025 in a prime location in Jeddah's Prince Sultan Road.

The property will join Hilton’s recent openings in Saudi Arabia, including DoubleTree by Hilton Riyadh Financial District, which started welcoming guests earlier this year.

Elsewhere in the region, Hilton Bahrain’s opening in August 2022 marked the re-entry of the Hilton Hotels & Resorts brand to the Kingdom, while the opening of Waldorf Astoria Kuwait later in the month signified the debut of Waldorf Astoria Hotels & Resorts in the country.

Hilton Dubai Palm Jumeirah, the latest addition to the company’s portfolio, features 608 guest rooms and suites along with 10 culinary concepts.

More openings are expected in the months ahead, including six Qatar-based properties: Fuwairit Kite Beach, Tapestry Collection by Hilton; Embassy Suites by Hilton Doha Old Town; Waldorf Astoria Lusail Doha; Waldorf Astoria Doha West Bay; Katara Hills Doha, LXR Hotels & Resorts, and Qamara Doha, LXR Hotels & Resorts.

According to STR, Hilton Hotels & Resorts is the Middle East and Africa’s largest pipeline brand by number of rooms

Hilton vice president of development, Middle East and Africa, Carlos Khneisser said: “With almost 100 properties and more than 24,000 rooms in the pipeline, we expect a 140% increase in the number of hotels we operate over the next three to five years.

"We are proud of this robust pipeline, of which more than 55% is under construction – and we look forward to further strengthening our presence in the region in the years ahead.”

In addition to its growing pipeline, Hilton announced a commitment to source 350 tonnes of local produce in the UAE in partnership with agritech platform Fresh On Table, back in February. To meet this goal, 22 Hilton hotels across the country committed to procure a minimum of 19 ingredients exclusively from UAE farms. As part of its overriding Travel with Purpose strategy, Hilton is also committed to cutting food waste in half by 2030.

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Hilton vice president F&B Strategy and development, EMEA Emma Banks said: “I am delighted to share these important milestones in our sustainability journey. For more than a century, Hilton has been driven by the belief that hospitality can be a force for good and I am incredibly proud of the team’s passion and commitment to our Travel with Purpose agenda. By committing publicly to these goals, we hope to inspire others into creating meaningful social impact across the food and beverage industry.”

For more information, visit www.hilton.com/en