IHG spotlights Saudi hospitality with 2026 Ramadan campaign

IHG Hotels & Resorts has launched its 2026 Ramadan campaign, focusing on the role its properties in Saudi Arabia play as welcoming spaces during the Holy Month. Running across YouTube and Instagram until 18 March, the campaign positions IHG hotels in the kingdom as places designed to reflect the comforts and traditions of home for guests observing Ramadan.

 

At the core of the campaign is a short film told through the perspective of a young child, offering a window into Ramadan’s familiar traditions. Through everyday details, from the scent of bukhoor to the setting of dates and the quiet preparations before Iftar, the film reflects the customs that make the Holy Month distinctive across Saudi households.

 

IHG is also working with content creators to extend the concept across social channels through light-hearted, character-led clips. The content draws on recognisable personalities seen at Ramadan gatherings, including the ‘fashionably late’ cousin who arrives as the adhan begins, and the ’under-dressed and over-dressed guest’ weighing up comfort versus tradition.

 

The overarching message is that guests should feel they are being welcomed as they would be at a relative’s home, with the same informal warmth and ease. 

 

Commenting on the initiative, Maher Abou Nasr, Managing Director, Kingdom of Saudi Arabia at IHG Hotels & Resorts, said that with this campaign, “we celebrate these traditions and invite guests to experience the feeling of being welcomed, cared for, and truly at home during Ramadan”.

 

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Magnitude Creative developed the creative platform for the campaign, led by Executive Creative Director Karim Sherif. Sherif added: “We wanted to honour the unspoken Saudi rituals that make hosting feel legendary. This campaign is a Shukran to the people who give endlessly, and an invitation for them to be the guests for once, with IHG mirroring the feeling of home.”

 

Alongside the campaign, IHG is rolling out curated iftar and suhoor experiences across its hotels in Saudi during the Holy Month, with menus and settings designed to feel informal and familiar for local guests as well as travellers.